My journey began while I was studying to get a degree in product and furniture design. Many of the products I developed during my design education became part of the first collection launched back in January 2012, and some of them are still part of the existing collection today. Throughout my studies, I knew I wanted to be independent and start my own company, so founding OYOY Living Design in 2012 felt like a natural step, driven by my passion for design.

Home is where the heart is, and for me, family has always been a priority. That’s why creating a home filled with love and well-being is at the core of OYOY. My design inspiration comes from so many places—memories from my childhood, traveling, landscapes, other cultures, nature, and of course, the simple elegance of old Scandinavian design, always with a touch of playfulness.